Letterpress is a traditional technique, which demands a physical involvement from the creator. It is this involvement, which allows ideas to evolve, the qualities inherent with printing by hand, the smell, the differences of pressure and texture create opportunities for creative thinking to evolve with great fluidity. Letterpress has an immediacy and directness with adaptability with in the decision making process, quite often it’s the ‘bad prints’ or ‘mistakes’ which turn out to be the most interesting.
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